Authentic storytelling instead of merely creating content. Community building instead of just increasing awareness & reach.
Hi, I’m Mel
I help brands in the craft coffee, tea and cacao sector to thrive in their businesses so they can increase their market reach and regional impact.
I do this by connecting producers and makers with their audience by creating web & social media content, through authentic storytelling and support with Digital Marketing Consulting.
In my consultations I show my clients growth opportunities:
+ How they can increase their reach to promote their product to a wider audience online.
+ I help create unique promotional ideas that build trust with the end customer and generate enthusiasm for the product … right from the start.
Mel’s Portfolio
Mel’s Portfolio by Mel BoehmeWhat I can do for you
Let’s reach your target group
You yourself know best: Finding the right people for your brand is the key to the success of your product. The more you know your crowd, the better you can talk to them. Get the appropriate words and a relevant imagery from me.
More awareness for your coffee, tea or cacao product
Marketing a product and paying close attention to your potential customers can be tedious and time-consuming. Benefit from my 10+ years of experience in the craft coffee, tea and cacao industry and my 15+ years background in Marketing & Communications, while you can focus on your core business, creating incredible products.
Generate synergies for potential cooperations
Finding potential partners for collaboration, be it building or expanding your business, or bringing new products to the market, requires relevant industry know-how. Take advantage of my international contacts in the coffee and tea industry and help your brand become more competitive and attract new customers.
Your link to the Community
Clearly, a product such as coffee or tea must be tasted. However, beautiful words and photos alone aren’t able to lead your potential customers to the store or to put your product in the shopping cart … Use my awareness and reach on Instagram and as a Content Creator on Mel’s Coffee Travels and let us work together to increase the engagement with your brand.
What I don’t offer
While I have a big network in the coffee industry and love to support my clients in connecting them with their clients or customers.
I am not a Sales Consultant who can support you in setting up a sales strategy for your products or even re-sell them or find a new market for them in another country.
If we are to work with each other I can support you in Business matchmaking – I make connections happen. Yet I’m not a distributor.
I also don’t do any import-export or trade businesses.
My main focus is on Digital Marketing & Communications, as well as Content Creation.
Testimonials
